Kissimmee, listed as the Vacation Home Capital of the World, hosts fun and excitement for all ages through outdoor activities at world-class theme parks. The deal with the NFL in the UK will provide Experience Kissimmee marketing opportunities both within Tottenham Hotspur Stadium and Wembley Stadium, as well as online digital assets, to showcase Kissimmee as a family-oriented destination, whether enjoying attractions, dining at unique local restaurants, or participating in the American tradition of watching a game from the comfort of a vacation home.
“We are truly excited to partner with the NFL on their London Series,” said DT Minich, President and CEO of Experience Kissimmee. “The UK has been and continues to be our largest international market with over 800,000 visitors to our destination in 2019. This opportunity will extend our reach with our large UK visitors but also allow us to connect with key markets across the globe. world. USA.”
In addition to the NFL Games in London, Experience Kissimmee is also proud to support the NFL UK Flag Football program, a non-contact version of American football that has grown in popularity in the UK over the past five years. The NFL UK flag program promotes inclusion, diversity and the teaching of strong values through well-being and character development for school children aged 10 and up.
Henry Hodgson, General Manager of NFL UK, said: “We are very pleased to partner with Experience Kissimmee. Together we can create some exciting opportunities to connect with new audiences and expand the sport.”
“It is a great honor to work with the NFL not only at the London Games, but beyond,” said John Poole, executive director of the Kissimmee Sports Commission. “We believe this is a great opportunity to receive year-round exposure to a prime target audience in the UK. The program is now in over 380 schools in over 20 UK regions, and this will allow us to connect with multiple markets across the UK.”