More than 60% of UK residents do not see tourism as an attractive industry to work in, says a report in WTM London, Hospitality News, ET HospitalityWorld

Tourism Minister PA Mohamed Riyas inaugurating the Kerala Tourism Pavilion at the 43rd World Travel Market (WTM) London at ExCeL London. PB Nooh, Director of Tourism; and Kerala RT mission coordinator K Rupeshkumar is also seen.In the survey conducted by World Travel Market London and published in World Travel Mart, London, among 2,000 respondents across the UK, only 29 per cent of respondents approved of the travel and tourism industry as an attractive career industry, while that more than 60 percent answered ‘no’ to the question about their perception of the travel and tourism industry as an attractive industry to work in.

The survey results amplify the current skills shortage facing the global tourism industry on its path to revival and recovery. The travel and tourism industry has been the most affected industry in the world in the two years of border closures and restrictions on international travel due to the Covid 19 pandemic.

There has been a recruitment crisis since the industry reopened earlier this year after being put on hold during Covid, when many people were laid off or decided to leave. Since then, companies have scrambled to find people to fill open positions across the industry, including at travel agencies, hotels, airports, and airlines.

In early September, ABTA, Britain’s Travel Association, took up the issue, with a push to highlight the advantages of a career in travel, using social media to communicate with potential staff and providing “a greater focus on training to support people. who are new to the industry and need to quickly familiarize themselves with all things travel.”

ABTA Chief Executive Mark Tanzer said at the time: “ABTA is well aware that our members, as well as many other sections of the travel industry, face serious challenges in a highly competitive recruiting market.”

He described travel as: “One of the most rewarding and enjoyable industries,” adding that people who enter the sector can “build successful and lasting careers.”

Responding to the report, Juliette Losardo, Chief Executive of WTM London, said: “There was a time when working in travel and tourism was considered a very glamorous and exciting career path. Unfortunately, the impacts of Covid have had an impact, but travel remains an inspiring and fun industry, as well as being vitally important.”

Incredible India, under the Ministry of Tourism, the Government of India and around 8 state tourism boards are participating and exhibiting their products and services in the ongoing WTM London. These include Kerala, Madhya Pradesh, Odisha, Maharashtra, Rajasthan, Tamil Nadu, Mizoram, and Puducherry.

In addition to tourism boards, the Services Export Promotion Board (SEPC) and many Indian DMCs are actively participating in the London show, which is the first physical exhibition after the reopening of international borders.