Travelers are set to spend big responsibly

In a monitoring report from the World Travel and Tourism Council (WTTC), additional data was obtained to analyze the trends that shaped the travel and tourism sector last year and will continue to do so through 2023.

A major new WTTC report, “A World in Motion: Shifting Consumer Travel Trends in 2022 and Beyond”, revealed that there is increased appetite for sustainable tourism among consumers, with 69% of travelers who are actively seeking sustainable travel options.

According to a survey included in the report, three-quarters of travelers are considering traveling more sustainably in the future, and nearly 60% have chosen more sustainable travel options in recent years. Another survey also found that around three-quarters of high-end travelers are willing to pay more to make their trips more sustainable.

Last year, after more than two years of travel disruptions, travelers made it clear that their wanderlust is very much alive, with overnight international arrivals up 109% compared to 2021.

According to the report, last year consumers were willing to stretch their budget for their vacation plans, with 86% of travelers planning to spend the same amount or more on international travel than in 20193, with US tourists leading the list as big spenders.

But 2023 is looking even better in terms of traveler spending. Despite concerns about inflation and the cost-of-living crisis around the world, nearly a third (31%) of travelers said they intend to spend more on international travel this year than in 2022.

Additionally, last year, more than half (53%) of global consumers surveyed over the summer said they plan to stay in a hotel for the next three months.

Julia Simpson, President and CEO of WTTC, said: “Demand for travel is now stronger than ever and our report shows that this year we will see a significant rebound. 2023 is set to be a very strong year for Travel & Tourism.

“Sustainability is top of the traveler agenda, and consumers highlight the value they place on protecting nature and traveling responsibly.”

Other findings revealed in the report include:

• It is estimated that the sales of sun and sea vacation packages in 2022 will increase by 75% compared to the previous year

• Last year, during the summer, international arrivals to European sun and beach destinations were only 15% below 2019 levels.

• According to the recent WTTC ‘Cities Economic Impact Research’, visits to major cities are expected to see a 58% year-on-year increase in 2022, less than 14% below 2019 levels

• Luxury vacations will prove especially popular, with luxury hotel sales expected to reach $92 billion by 2025 (compared to $76 billion in 2019)

• In a survey, almost 60% of travelers said they were already paying to offset their carbon emissions or were considering it if the price was right